Five Stupid Marketing Mistakes—and How to Avoid Them
Back in the 1800s, Charles Darwin, an English naturalist, extensive traveler and avid beard enthusiast, coined the term “natural selection.” Science has since accepted it as one of the mechanisms of evolution whereby nature kills off the dumbest of critters while the smartest (Galapagos finches who invest in all-natural beak enhancements, perhaps) survive. But unlike […]
Understanding the Importance of your Email Sender and IP Reputation.
Do you ever wonder why when sending an email marketing campaign, or receiving an email from another company, some emails end up in the inbox while others find their way directly to the junk or spam folder? This question is closely tied to how responsibly an email program manages list quality before sending. Factors like […]
Lucky Brand: A Lesson in How Not to Run an Online Business
Who is Lucky Brand? For anyone who is unfamiliar with the name, Lucky Brand is the maker of Lucky Jeans. According to their website, they have 209 stores all over America, sell their clothing line in department stores as well as online retailers. I’d like to preface this story with a disclosure; Lucky Jeans are […]