Your Customers Called…They’re Lonely
“Hey, it’s me… your old customer… remember me? I bought from you a while back. I’m in need of your service again, but I didn’t know if your business was even in existence anymore, nor did I even remember your company name. I decided to go with another company who actually cared about my business.” This is how […]
Loyalty Marketing: Understanding it and Getting it Right
What the Dallas Cowboys & Chef Boyardee Both Prove About Loyalty Marketing I read a quote the other day posted by Seth Godin that really opened my eyes to the true meaning of loyalty: “Loyalty is what we call it when someone refuses a momentarily better option” – Seth Godin We equate this type of loyalty to […]
What’s Your Dog Up To When He’s Home Alone?
If your dog has the balls (no pun intended) to sit back and lick his ‘family jewels’ while you’re watching, what do you think he’s up to when he’s home alone? Have you ever left your dog home alone, unsupervised for an extended period of time? When you’ve done so, did you walk into a […]