Jumpstart Your Email Marketing Strategy the Right Way
Successful small business owners — whether they’re new or just niche entrepreneurs — are usually hands-on kinds of people; when they see some task that needs to be completed to operate or grow their company, they tend to roll up their sleeves and get it done. That does not, importantly, mean they do it all themselves; knowing […]
Understanding Your Competition – And How To Compete
Every successful business begins with a thorough business plan — and Business Plan Writing 101 includes an effort to identify and analyze the competition. So it’s no big secret that understanding how “the other guys” stay in business is a crucial part of bringing your potential customers around them, and to you. But while the […]
The Evolution of Email Marketing
If there’s a truism in marketing, it’d be the same as the disclaimer from the old investment firm commercials: past performance is no guarantee of future results. What might have worked yesterday isn’t going to work forever. Even in the days of print-only, marketing campaigns were out-of-date almost as soon as the ink dried; today, we […]