Email Segmentation for Engagement: A Tactical Guide to Better Opens, Clicks, and Deliverability
Why Email Segmentation Is the Foundation of Engagement and Deliverability Email deliverability is not a technical problem alone — it’s an engagement problem. By now, most marketers understand that inbox placement depends on far more than authentication or sending infrastructure. Mailbox providers increasingly evaluate how recipients interact with your messages, not just whether those messages […]
Top Email Engagement Metrics That Actually Matter
Email engagement has never been more misunderstood — or more misused — than it is today. Most marketers track engagement because dashboards make it easy. Opens, clicks, and activity charts are readily available, endlessly sortable, and deceptively comforting. But in 2026, not all engagement metrics matter equally, and some actively mislead senders into making decisions […]
How to Improve Email Deliverability in 2026
Email deliverability in 2026 is no longer about technical tricks, one-time fixes, or running a list through a validator before a major send. Inbox placement has become a systems problem — shaped by long-term list quality, engagement behavior, and sender reputation signals that accumulate over time. If you want a clearer view of what inbox […]