Why Email Marketing Is a Game Changer for Luxury Hospitality
Email Marketing: Attracting New Customers, Increasing Bookings, and Boosting Revenue Introduction In the competitive world of luxury hospitality, standing out and delivering personalized experiences to guests is paramount. Email marketing, with its precision and customization capabilities, offers an exceptional tool for luxury hotels and resorts to enhance guest engagement, boost bookings, and increase overall revenue. […]
Five Stupid Marketing Mistakes—and How to Avoid Them
Back in the 1800s, Charles Darwin, an English naturalist, extensive traveler and avid beard enthusiast, coined the term “natural selection.” Science has since accepted it as one of the mechanisms of evolution whereby nature kills off the dumbest of critters while the smartest (Galapagos finches who invest in all-natural beak enhancements, perhaps) survive. But unlike […]
Understanding the Importance of your Email Sender and IP Reputation.
Do you ever wonder why when sending an email marketing campaign, or receiving an email from another company, some emails end up in the inbox while others find their way directly to the junk or spam folder? This question is closely tied to how responsibly an email program manages list quality before sending. Factors like […]