Loyalty Marketing: Understanding it and Getting it Right
What the Dallas Cowboys & Chef Boyardee Both Prove About Loyalty Marketing I read a quote the other day posted by Seth Godin that really opened my eyes to the true meaning of loyalty: “Loyalty is what we call it when someone refuses a momentarily better option” – Seth Godin We equate this type of loyalty to […]
What’s Your Dog Up To When He’s Home Alone?
If your dog has the balls (no pun intended) to sit back and lick his ‘family jewels’ while you’re watching, what do you think he’s up to when he’s home alone? Have you ever left your dog home alone, unsupervised for an extended period of time? When you’ve done so, did you walk into a […]
Do Not Be Fooled Into Thinking That Email Validation Guarantees 100 Percent Deliverability
If you are considering investing in email marketing to promote your services and drive traffic to your website, email deliverability should be your primary and utmost concern. Realistically, how could you expect a bull run of sales leads when your emails are being blocked and are not even being delivered to your prospective consumers? It […]