If you are considering investing in email marketing to promote your services and drive traffic to your website, email deliverability should be your primary and utmost concern. Realistically, how could you expect a bull run of sales leads when your emails are being blocked and are not even being delivered to your prospective consumers? It is important to approach claims of guaranteed outcomes with caution, as email deliverability is influenced by many moving parts that cannot be reduced to a single promise or service.
We are all guilty at one point or another of believing what we read, hear, and see, especially if it puts a few extra bucks in our pockets. It’s often tempting to take shortcuts in life and pay less for services that promise 100% when in actuality, companies are telling you what you want to hear in order to rake in your business. When salespeople have you on the phone, sometimes that little devil on their left shoulder overrides the angel on their right. All of the sudden, the word “commission” takes priority over your business goals and objectives and common sense goes out the window.
Email deliverability is not as black and white as it may seem. There is no formula or algorithm that spells out exactly what you need to do to ensure that every single email you send will reach the inbox of your target market. Sure, there are certain services that may help improve deliverability, but there are no guarantees.
Email list cleaning is a service that will definitely help in maximizing deliverability. Email list cleaning is a preventative hygiene step that removes junk and high-risk addresses before campaigns are sent. It helps reduce avoidable risk, but it does not replace broader sending practices or guarantee specific inbox outcomes. No single component is solely responsible for inbox placement. Deliverability depends on a combination of list quality, sender reputation, infrastructure, and ongoing sending behavior. The truth is, if you have the best data, but a terrible IP reputation, you can kiss the money you spent on your email marketing campaign goodbye. Before sending, one practical hygiene step is removing known junk and high-risk addresses that can undermine results. PureList’s email list cleaning service focuses on cleaning lists so campaigns are not burdened by addresses that should never be mailed.
The answer lies in finding the right Email Service Provider (ESP) that has experience in managing the reputation of your IP addresses and in guiding you through the industry “best practices.” Among other things, a good ESP will configure your mail server and DNS correctly to enable you to deliver email in bulk, will provide free technical support, will clean and validate your email database, and will give you advice on sending out successful email campaigns.
Disregard the little voice in your head that says you can do this entirely by yourself without a hitch. Swallow your pride. I can assure you that, as a beginner to email marketing, you will drive yourself into the ground with the unnecessary hassle.
Contact the experienced email marketing professionals at Email Answers, and let us become your partners in success.
This article is part of our broader resource on email list cleaning and hygiene, which explains how removing junk before sending helps reduce unnecessary risk.